Freelance digital marketing is a growing trend in business, with over 276,152 consultants active today. As a result, more and more businesses are hiring freelance digital marketers to help with their marketing efforts and for a good cause.
There are many reasons to consider hiring a freelance marketer. Perhaps you need help reaching new customers or growing your business in a specific area. Maybe you don’t have the budget to hire a full-time marketer or need specialized skills that aren’t currently available in-house.
No matter your reason, freelance marketers can be a great advantage for your business. This article will discuss the eleven benefits of working with freelance marketers and how they can help your business succeed. Keep reading for the full details.
1. Cost Savings
Freelance marketing jobs can save you money on your budget. You only pay for the services you need when you work with a freelancer. There are no benefits or overhead costs associated with hiring a full-time employee.
A full-time employee is more expensive than a freelancer. For example, the average salary for a marketing specialist is $60,000 per year on the low end. When you add in benefits, training, insurance, and payroll taxes, costs can easily topple $80,000.
In contrast, the average rate for a freelance marketing consultant is $50-$100 per hour. For a project-based contract, you can expect to pay $500-$5000 for the entire project with no extra fees.
The extra savings can be invested in your business or used to hire other freelancers to help with your marketing efforts.
Plus, some freelance marketers offer discounts for long-term projects or referrals. So if you’re looking to save money on marketer jobs and see great results, hiring a freelance marketer is the smart choice.
2. Talent Pool
When you work with a freelance marketer, you have access to a larger talent pool than you would if you only worked with in-house marketers.
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
3. Skills and Expertise
Many freelance marketers have years of experience in the industry, and many are experts in their fields. And when you work with a digital marketing freelancer, you can be confident that you’re getting comprehensive marketing services.
Most specialize in a specific area, such as social media marketing or email marketing. This allows them to develop a deep understanding of the latest trends and best practices.
As a result, they can offer you valuable insights into your industry, helping you to make better decisions about your marketing strategy.
Working with a freelancer can also help you learn new skills. Many freelancers are happy to share their knowledge and help you grow as a professional.
4. Flexibility
Freelance marketers are flexible and can work around your schedule. Working with a freelance marketer is an excellent option if you’re looking for someone to help with a short-term project or need help during a busy time.
Freelancers are flexible and can often start working on your project within a week. Plus, if you need to make sudden changes to your project, a freelancer can usually accommodate them.
No matter your needs, you can find a freelance marketer willing to work with you to get the job done.
5. Quick Turnaround Time
Freelance marketers are often able to work on projects quickly. They don’t have the same bureaucracy that in-house marketers do, so they can focus on getting work done and sent back to you as fast as possible.
They can implement changes and get results faster because they don’t have to go through the same approval process as in-house marketers. So if you need lightning-fast results, consider hiring a freelance marketing specialist.
This perk is especially beneficial if you have a last-minute project or need help with an urgent issue.
6. Risk Reduction
Working with a freelance marketer can reduce the risks associated with your essential marketing projects.
You’re not left on the hook if a project fails with a permanent employee. Instead, you can simply end the contract and move on. This flexibility allows you to take more risks with your marketing, trying out new ideas and strategies without the fear of failure.
More ideas and strategies mean a greater chance of finding a perfect fit for your marketing and, ultimately, more growth for your company.
7. New Perspectives
Freelance marketers are often up to date on new marketing strategies and can bring new ideas to your business. They have an alternate perspective than you do, which can help conjure fresh, exciting marketing ideas.
A new perspective can also help you see things you may have missed or help you identify costly habits that are holding your brand back.
If you’re looking for a new way to market your business, think about hiring a freelance marketer for an edge in your brainstorming methods.
8. Greater Control Over Projects
When you work with a freelance marketer, you have greater control over your projects and marketing plans.
You can set the project’s scope and decide how involved you want to be. If you want to be hands-off, you can simply provide the freelancer with an overview of what you need and let them handle the rest.
On the other hand, if you want to be more involved, you can work closely with the freelancer to ensure that the project is going according to plan.
You have the final say on what goes into the project and how it’s executed. This level of control can be highly useful, especially if you’re working on a tight budget.
9. Easier Access to Marketing Resources
Freelancers often have access to the best tools and resources that you may not have. This can be helpful if you’re on a strict budget and can’t afford to purchase these additional (and often expensive) resources.
You get premium resources and tools and an expert who knows how to use them. You don’t have to worry about learning complicated software or strategies or training your in-house team on how to use them.
If you like the tools, you can always purchase them for your in-house team to learn later. This can save you time and money scouting for new helpful tools and tactics. And you might even be able to score a discount on these resources if you work with the freelancer long-term.
10. Fewer Responsibilities
When you work with a freelance marketer, you have fewer responsibilities, and supervision is minimal.
You don’t have to worry about managing marketing options or providing full-time employees with the resources they need to do their job. You need to provide a freelancer with an overview of what you need and let them handle the rest.
This can be helpful if you’re already stretched thin and can’t afford to take on another full-time employee. It can also help if you’re unsure how to manage a marketing team and want to avoid the hassle altogether.
11. Increased Efficiency
When you work with a freelance marketer, you benefit from their years of marketing experience. This increased efficiency can save you time, money, and resources in the long run.
A freelancer can often do the work of two or more employees, meaning you get a higher ROI. You don’t have to worry about slow turnaround times or projects taking longer than anticipated.
A freelance marketer can help you get your projects done faster and easier, so you can focus on other areas of your business. So if you’re looking for a more efficient way to market your business, hire a freelance marketer.
Connect with Freelance Marketers
Working with a freelance marketer is an excellent option if you want a fresh perspective, expert services, and fantastic ROI. It allows you greater freedom and control over your business while costing you less.
So, what are you waiting for? Hire an expert on Betterly today and connect with a freelance marketer who can help take your business to the next level!
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
When you work with top digital marketing freelancers, you can tap into this unseen pool and find additional help for future projects. And if you’re looking for a specific skill set or want to try out a new marketing tactic, your freelancer may have just the person for you.
Many freelancers are also experienced in other areas, such as social media, web design, and copywriting. So if you need assistance in multiple areas, working with a freelancer is a great way to get the help you need.
Hiring a Freelance Marketer
Hiring a Freelance Marketer
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