Each marketing channel requires a specialized skill set in order to succeed. Different platforms have different user demographics, unique formatting requirements, and specific subsets of content that thrive. You need an expert who knows the ins-and-outs of each channel to help your brand maximize its marketing potential.
Paid Search Marketer
Many marketers consider paid search the most valuable marketing investment you can make. Almost everyone on the internet is on Google and Youtube: Google is responsible for 96% of all smartphone search traffic and 94% of total organic traffic, and YouTube has over 2 billion users every month. Investing in paid search is essential for brand awareness and retention marketing, key to driving increased conversions, and the foundation of a successful marketing strategy.
Ninety percent of consumers use Amazon to price check a product, 72% visit Amazon for product ideas, and 56% visit Amazon before any other site when they’re ready to buy. If you have a physical product, you want to ensure customers can find and buy from you as easily as possible. A Betterly-recommended expert will help you maximize your Amazon performance and sales growth.
Email / SMS Marketer
Email marketing and SMS allow you to engage with your audience wherever they are. And because consumers have to opt-in to receive updates from you, email and SMS offer a personalized solution to interact with an extremely receptive audience. You’re talking to the perfect prospects. Email and SMS marketing specialists build campaigns that drive brand loyalty, boost traffic to your site, and increase conversion rates. These experts will nurture your existing and prospective customers, build out SMS/email flows, set up abandoned cart pop-ups, and maximize the opportunity of customers who visit your site or are interested in your product.
Paid Social Marketer
For years, paid social advertising has been one of the most successful advertising channels for brands. More than two billion people use social media every day and the average person spends 135 minutes per day on social networks. All brands must have a paid social strategy to serve as a primary driver for brand awareness, new customer acquisition, and customer retention. Betterly will connect you with the best Facebook, Instagram, Snapchat, Twitter, and TikTok marketers and will make sure you take advantage of every opportunity on these channels.
A well-planned organic search strategy can drive some of the highest intent traffic to your site. SEO (Search Engine Optimization) is key for longer-term marketing strategies that will grow your organic traffic. SEO will drive up your keyword rankings within Google and other search engines. Your Betterly-recommended SEO specialist will analyze, review, and optimize your website’s structure, site speed, and off-page link building presence all to ensure you get increased traffic to your most relevant target keywords.
Social Media Marketer
Today, around 4 billion people use social media across the world. Therefore, it is essential that your business has a social media marketer to help you engage with your customers, improve your brand awareness, drive traffic to your website, and much more. Whether it’s on Facebook, Instagram, Snapchat, Twitter, TikTok, Youtube, you name it, your Betterly-approved social media marketer will develop, monitor, and evaluate your company’s social media presence.