How Bones Coffee found success on TikTok with their Betterly Paid Social Marketer.
Increase in AOV
Decrease in Cost Per ATC
Avg. Conversion Rate on Post Purchase Upsell
This small-batch coffee roaster came to Betterly in search of a marketer who could implement a winning TikTok strategy.
The brand was struggling with their strategy on the platform—they weren’t seeing enough purchases each week to hit TikTok’s best practice goals, so the account was paused. Before bringing on their Betterly Paid Social Marketer, the brand was averaging a $70-$80 cost per ATC.
The main goal was to bring down top-of-funnel costs for ATC optimization.
Our marketer took off running to create a new strategy and restart the account. They started by setting up a new pixel to accurately track attribution across all audiences.
Then, they had the client set up a post-purchase survey & upsell to boost conversion rates and measure audience resonance.
Lastly, our marketer worked with Bone’s Coffee’s creative production team to get new creative up and running, as their old creative was getting flagged by TikTok’s notoriously sensitive algorithm.
After getting fresh creative into the campaigns, our marketer saw attribution on TikTok improve by 75%—proving that fun creatives are key on the platform. Other big successes on the account included:
Increase in AOV
Decrease in Cost Per ATC
Avg. Conversion Rate on Post Purchase Upsell
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