Paid Social with Betterly
Decrease in Cost Per Lead
Increase in Lead Volume
Increase in Ad Spend
Air Mail, a digital weekly newsletter, came to Betterly looking to decrease their cost per lead (CPL) while also increasing lead volume.
So, our Paid Social Freelancer helped them do it the right way—by not only increasing lead volume by 4x but also decreasing the cost per lead by 3x.
Air Mail’s previous agency had been using a basic initial strategy of driving traffic to paywalled articles with simple targeting. Our Betterly marketer decided to take a more dynamic approach, testing dozens of audience interests and segmenting high-value customers in Air Mail’s CRM to build various Meta lookalikes.
However, our paid social marketer’s breakthrough was their landing page strategy. Instead of driving all traffic to a paywall, they created a landing page with value props that allowed the potential leads to learn more about Air Mail—leading to a bonus higher conversion rate of paid subscribers for the client.
Overall, our paid social marketer exceeded goals by driving Air Mail’s CPL down 3x, increasing lead volume 4x, and, although it wasn’t an initial goal, was able to increase Air Mail’s lead to paid subscriber conversion rate.
Decrease in Cost Per Lead
Increase in Lead Volume
Increase in Ad Spend
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