Comfort is key. But so is a successful growth strategy. Buttercloth, a men’s clothing brand known for their incredibly soft dress shirts, came to Betterly in need of a fractional CMO.
Our marketer went all-in to help Buttercloth accelerate growth and go from a 7-figure brand to an 8-figure brand.
Working as a middleman between the client and their agencies, our marketer inspired the team to think outside-the-box and try new ideas across different channels. They started testing and building strategies across paid social, paid search, email and influencer, content strategy, and multi-touch attribution.
The highlight of the relationship came when the Betterly fractional CMO leveraged his network and contributed to a PR stunt that secured celebrities like Jay Leno and Steve Harvey as spokespeople for the brand.
Our marketer not only helped lock in these celebrity partnerships, but also helped write scripts and even directed them on set during content shoots.
After getting their strategies up and running, our fractional CMO was able to deliver serious results—the brand saw an impressive 30% increase in revenue year over year and a 10% decrease in customer acquisition costs.
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