Once a year, thousands of movie theaters take part in National Cinema Day by lowering their ticket prices to $3.
The National Association of Theater Owners (NATO) had never promoted this event before—so they turned to a Betterly Influencer Marketing Freelancer for help with their first-ever influencer marketing campaign.
Our marketer combined their influencer marketing knowledge with some PR expertise to run a successful campaign, driving over 8M visits to theaters across the US.
After activating 117 pieces of content, our marketer was able to garner over 32M impressions plus thousands of saves and shares.
Within 45 days, they saw an average of 200k+ views per video. Our marketer even ended up shooting some content themself and ended up in a video with over 2M views!
The client was incredibly happy with the results and knew our marketer was responsible for the huge influx of theater-goers on National Cinema Day.
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