Paid Social via Betterly
Increase in Ad Spend
Increase in ROAS
Decrease in CPM
Clean drinking water is a necessity—and our next case study client, LARQ, makes it easy and accessible.
Their self-cleaning water bottles and filtration systems improve water quality, taste, and convenience. After being featured on Shark Tank, the LARQ team was ready to scale and looking to increase their ROAS.
Betterly matched them with a paid social marketer to help them achieve their goals—just in time for a busy BFCM/Holiday season.
The marketer dove right into the deep end of the account. Although they were mainly focused on Meta, the marketer made a point to use holistic marketing data to measure success so all channels could boost and build off each other. The client had a long list of goals, including new customer acquisition and increasing ROAS, and needed support on scaling and launching new products.
In order to test and identify the right audiences for the client, the marketer leveraged Advantage+ shopping campaigns, a newer automation tool, and saw strong results. Since the client had top-performing creative, they were able to scale the account quickly for the lead-up to the BFCM shopping season using third-party pages with gifting messaging and imagery. Once the account was flowing steady, the marketer flew out to meet the LARQ team to help plan and strategize their 2023 goals for new product launches and brainstorm new creative ideas.
After a few months of working together, the client was pleased to see a 28% increase in on-platform ROAS and a 15% decrease in CPM YoY (November to December).
They successfully scaled and increased their spend by 208% YoY—and are continuing to make waves through 2023.
Increase in Ad Spend
Increase in ROAS
Decrease in CPM
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