MinkDog Bespoke Blend
Stabilized Customer Acquisition Cost
Decrease in Customer Acquisition Cost
Increase in Ad Spend
We’re turning up the heat on this case study! MinkDog Bespoke Blends, co-owned by Chef Tyler Lewis and Robert Downey Jr., was ready to launch, but needed a go-to-market strategy. With the help of their Betterly Paid Social Marketer, they were able to scale their monthly ad spend to over 5 figures, double their click-through rates and cut their customer acquisition costs in half.
To achieve these results, our marketer had to go above and beyond just paid social and start consulting on overall growth strategies. After some initial recommendations, including setting up a pop-up welcome offer to trigger automated email and text series, they turned to creative.
Our marketer worked with the client to brainstorm some new strategic creative—landing on a solid mix of produced content, edited statics, carousels, and UGC. They even shot some UGC themselves in their kitchen that ended up becoming one of the account’s best-performing ads.
On the paid social side of things, our marketer was starting from scratch with no brand data. They set up target audiences to kick off the first few hundred sales and then started quickly scaling by setting up lookalike audiences.
But the account really started taking off when our marketer partnered with a few micro-influencers to create and white-list their own UGC-style content. Because these videos didn’t really look like ads, they drove a ton of organic, word-of-mouth sales.
This led to doubled CTRs, a massive decrease in CPCs, and a reduction in CAC from $60 on the first week down to $30. As an added bonus, the client’s CPMs also decreased.
Sugar, spice, and go-to-market launch strategy, as they say.
Stabilized Customer Acquisition Cost
Decrease in Customer Acquisition Cost
Increase in Ad Spend
Find experts. Get results.
