Paid Social (Facebook & Instagram) with Betterly
Increase in Lead Volume
Leads in the First 30 Days
Ad Spend Reached in 2 Months
Puck News, a new digital media company, came to Betterly looking for launch support—and ended up finding major success with their paid social marketer. This is how we scored a 3x increase in lead volume within just two months of Puck News’ launch.
Originally, our goal was to test if paid social would be able to generate the lead growth the brand was looking for. Our marketer started from scratch—setting up accounts, connecting data tracking to the client’s CRM, and creating a media buying plan for launch.
Once the ball was rolling, our marketer continued to go above and beyond traditional media buying to support the brand’s growth.
They provided recommendations for creative, pricing strategies, landing pages, and data-tracking, and even came up with some out-of-the-box ideas (like white-listing some of Puck’s authors on their homepage) that were a key part of the strategy’s success.
The Client saw quick results—including over 3,000 leads in the first 30 days. Our marketer met with the client weekly, which led to a great relationship and set the foundation for the account’s
success.
After just 2 months, the client was able to scale their monthly ad spend to over 6 figures and saw a 3x increase in lead volume, all while hitting target CPL.
Increase in Lead Volume
Leads in the First 30 Days
Ad Spend Reached in 2 Months
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