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Paid Social – Volatile USA

Meet Volatile USA—a women’s shoe brand and Betterly client.

86%

Decrease in CPA

6x

ROAS Achieved in 3 Months

100%

Increase in Daily Ad Spend

Founded in 1999, this women’s shoe brand had historically relied on wholesale—but came to Betterly in search of a Paid Social Media Marketer to help boost the e-commerce side of their business.

Our marketer needed to set the foundation for a Facebook & Instagram ad strategy and build successful, scalable marketing tactics. The client didn’t expect to see positive outcomes for at least three months—but was pleasantly surprised after seeing results and momentum after just one month.

Our marketer started by mapping out the brand’s business model, customer profile, user journey, and helped the client regain ownership of marketing assets after a complicated breakup with their last agency. From there, they developed a simplified account structure that carried the potential to scale within budget.

The first wave of campaigns focused on diverse assets for versatility in the auction, without spreading the budget too thin. Our marketer discovered which types of creatives worked best and identified that videos worked less effectively than static, or product images.

From ad analytics, they discovered the winning shoe style, ad type, and audience which led to the brand doubling daily ad spend and expanding into other profitable markets.

The results exceeded far beyond the initial goal of this brand, doubling the 3x ROAS target to 6x (in-platform) over the partnership lifetime. In addition, the CPA decreased by 86% month over month, as our marketer found winning variables and leaned out our tests. Holistically, the client saw a 43% lift in total sales for the quarter compared to last.

86%

Decrease in CPA

6x

ROAS Achieved in 3 Months

100%

Increase in Daily Ad Spend

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