Are you a business owner? Do you want to know how to hire the best freelance digital marketer? Read on to learn how to do it the right way.
About 96% of the people who visit your website aren’t ready to make a purchase. As a result, over 70% of businesses say converting leads into customers is their top priority. Without a strong digital marketing strategy, you could struggle to generate leads, too.
You’re busy enough trying to run and grow your business. Instead of developing your marketing strategy, consider hiring a freelance digital marketer.
With their help, you can set your digital marketing campaigns up for success.
Not sure who to hire? Read on to discover how to find a freelance marketer today!
Establish Your Goals
Before searching for a freelance digital marketer, take a moment to consider your goals. Establishing specific marketing goals will ensure you find the right freelancer. Not every marketing freelancer you call will offer the services you need.
The professional you hire might lack experience with the specific types of marketing services you need, too.
Before making that mistake, consider what you want to accomplish through your digital marketing strategy. For example, you might want to generate:
- Brand awareness and recognition
- Brand trust and loyalty
- Website traffic
- Leads
- Sales
- In-store visits
- Phone calls
- Higher search engine rankings
- Social media followers
- A stronger ROI
Determining the goals you want to accomplish can help you determine what digital marketing services you need.
About 70% of all online experiences begin with a search engine. Higher rankings can help you generate brand awareness, web traffic, and leads. To improve your search engine rankings, you’ll need search engine optimization (SEO) services.
You might also need pay-per-click (PPC) advertising, keyword research, and content creation services.
Make sure your goals are Specific, Measurable, Attainable, Results-Driven, and Timely (SMART).
As you interview each freelance marketer on your list, make sure they ask about your goals. If they don’t, they might not develop a customized marketing strategy based on your needs. Instead, they might use a cookie-cutter approach.
These marketers could waste your time and money.
Instead, look for a digital marketing freelancer who can adapt their strategies based on your needs.
Look for Experience
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they’ve worked as a digital marketer.
Don’t forget to consider your goals. Make sure their experience aligns with your needs.
For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads.
Try to find a marketing freelancer with years of hands-on experience. Determine how many campaigns they’ve run within that time, too.
Look into the clients they’ve helped in the past as well. If you can, find a freelancer who has worked with businesses within your industry. These freelancers will have a better understanding of your customers and niche.
They’ll likely have an easier time appealing to your target audience.
A freelancer who lacks experience could make costly mistakes when developing your campaigns. As a result, they could waste your time and money.
Read Reviews
Every freelance digital marketing professional will try to convince you they’re the best in the industry. You don’t have to take their word for it. Instead, take the time to hear from their previous clients.
Ask the freelance marketer if they can provide at least three references. Otherwise, check online for reviews. If they operate as a business, check their BBB listing and Google Business profile.
Look for a digital marketing freelancer who already has a strong reputation in the industry. Their clients can speak to the freelancer’s abilities.
Make a list of questions you want to ask ahead of time. For example:
- Is the freelancer experienced and able to answer your marketing questions
- How did they accomplish your goals
- What services did you request
- Are you satisfied with the services you received
Ask each client if they’ve encountered any problems while working with the freelancer, too. If they did, determine how those problems were resolved.
If the freelancer didn’t try to remedy the problem, remove them from your list.
Explore Their Portfolio
You can also determine if the freelancer can meet your needs by reviewing their portfolio.
Consider the specific services you’ll need to accomplish your goals. Then, look at the projects they’ve worked on that align with those services.
For example, you might need a freelancer to design and develop your website. Make sure the site is fast and user-friendly.
If you need content and SEO services, review the blog posts they’ve written for clients. Are the posts engaging and optimized?
If their previous project fails to meet your standards, remove that marketing freelancer from your list.
Consider Their Services
Consider what services each freelancer offers, too. Make sure their services align with your needs and goals.
Try to find a marketer who offers a full range of services, such as:
- Brand development
- Web design and development
- Content creation
- SEO
- PPC advertising
- Social media marketing
- Email marketing
If they don’t offer a range of services, you might have to hire an additional freelancer. Instead, try to find everything you need from one professional.
Ask the freelancer about their process, too. What will they need to get started? When can they get started?
If they’re juggling too many projects at once, they might fail to meet your deadlines.
Compare Pricing
Ask more than one freelancer about their pricing. Request an itemized list of services they offer. Then, compare your options.
Requesting more than one estimate can help you gauge the average price for services.
Find the Best Freelance Digital Marketer for Your Business
Don’t hire the first freelance digital marketer you find. Instead, make sure they offer the experience and services you need. You can set your business up for lasting growth with the right marketing freelancer.
Want to streamline your search? We’re happy to help.
Hire an expert today and get started!
Did you know that over 50% of small businesses don’t have a marketing plan? That’s a pretty staggering number when you think about it. But considering the cost of marketing, it’s not all that surprising. Marketing can be expensive, and small businesses often don’t have the budget for it. Still, marketing is important. It’s how you get your business name out there and attract new customers. You're busy enough trying to run and grow your business. Instead of developing your own marketing strategy, consider hiring a freelance digital marketer. With their help, you can set your digital marketing campaigns up for success. Not sure who to hire? Read on to discover how to find a freelance marketer today! Marketing Solutions
Did you know that over 50% of small businesses don’t have a marketing plan? That’s a pretty staggering number when you think about it. But considering the cost of marketing, it’s not all that surprising. Marketing can be expensive, and small businesses often don’t have the budget for it. Still, marketing is important. It’s how you get your business name out there and attract new customers. You're busy enough trying to run and grow your business. Instead of developing your own marketing strategy, consider hiring a freelance digital marketer. With their help, you can set your digital marketing campaigns up for success. Not sure who to hire? Read on to discover how to find a freelance marketer today! Marketing Solutions
Did you know that over 50% of small businesses don’t have a marketing plan? That’s a pretty staggering number when you think about it. But considering the cost of marketing, it’s not all that surprising. Marketing can be expensive, and small businesses often don’t have the budget for it. Still, marketing is important. It’s how you get your business name out there and attract new customers. You're busy enough trying to run and grow your business. Instead of developing your own marketing strategy, consider hiring a freelance digital marketer. With their help, you can set your digital marketing campaigns up for success. Not sure who to hire? Read on to discover how to find a freelance marketer today! Marketing Solutions
Did you know that over 50% of small businesses don’t have a marketing plan? That’s a pretty staggering number when you think about it. But considering the cost of marketing, it’s not all that surprising. Marketing can be expensive, and small businesses often don’t have the budget for it. Still, marketing is important. It’s how you get your business name out there and attract new customers. You're busy enough trying to run and grow your business. Instead of developing your own marketing strategy, consider hiring a freelance digital marketer. With their help, you can set your digital marketing campaigns up for success. Not sure who to hire? Read on to discover how to find a freelance marketer today! Marketing Solutions
Did you know that over 50% of small businesses don’t have a marketing plan? That’s a pretty staggering number when you think about it. But considering the cost of marketing, it’s not all that surprising. Marketing can be expensive, and small businesses often don’t have the budget for it. Still, marketing is important. It’s how you get your business name out there and attract new customers. You're busy enough trying to run and grow your business. Instead of developing your own marketing strategy, consider hiring a freelance digital marketer. With their help, you can set your digital marketing campaigns up for success. Not sure who to hire? Read on to discover how to find a freelance marketer today! Marketing Solutions
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they've worked as a digital marketer. Don't forget to consider your goals. Make sure their experience aligns with your needs. For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads. Freelance Digital Marketer Freelance Digital Marketer
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they've worked as a digital marketer. Don't forget to consider your goals. Make sure their experience aligns with your needs. For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads. Freelance Digital Marketer Freelance Digital Marketer
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they've worked as a digital marketer. Don't forget to consider your goals. Make sure their experience aligns with your needs. For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads. Freelance Digital Marketer Freelance Digital Marketer
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they've worked as a digital marketer. Don't forget to consider your goals. Make sure their experience aligns with your needs. For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads. Freelance Digital Marketer Freelance Digital Marketer
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they've worked as a digital marketer. Don't forget to consider your goals. Make sure their experience aligns with your needs. For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads. Freelance Digital Marketer Freelance Digital Marketer
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they've worked as a digital marketer. Don't forget to consider your goals. Make sure their experience aligns with your needs. For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads. Freelance Digital Marketer Freelance Digital Marketer
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they've worked as a digital marketer. Don't forget to consider your goals. Make sure their experience aligns with your needs. For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads. Freelance Digital Marketer Freelance Digital Marketer
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they've worked as a digital marketer. Don't forget to consider your goals. Make sure their experience aligns with your needs. For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads. Freelance Digital Marketer Freelance Digital Marketer
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they've worked as a digital marketer. Don't forget to consider your goals. Make sure their experience aligns with your needs. For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads. Freelance Digital Marketer Freelance Digital Marketer
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they've worked as a digital marketer. Don't forget to consider your goals. Make sure their experience aligns with your needs. For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads. Freelance Digital Marketer Freelance Digital Marketer
Not every freelance digital marketer you call will have years of hands-on experience in the industry. Before hiring a professional, look into their work experience. Determine how long they've worked as a digital marketer. Don't forget to consider your goals. Make sure their experience aligns with your needs. For example, you might want to increase your social media presence. Some digital marketers have only recently started offering social media marketing services. Others have yet to try social media advertising platforms like LinkedIn or Facebook Ads. Freelance Digital Marketer Freelance Digital Marketer
Did you know that over 50% of small businesses don’t have a marketing plan? That’s a pretty staggering number when you think about it. But considering the cost of marketing, it’s not all that surprising. Marketing can be expensive, and small businesses often don’t have the budget for it. Still, marketing is important. It’s how you get your business name out there and attract new customers. You're busy enough trying to run and grow your business. Instead of developing your own marketing strategy, consider hiring a freelance digital marketer. With their help, you can set your digital marketing campaigns up for success. Not sure who to hire? Read on to discover how to find a freelance marketer today! Marketing Solutions
Did you know that over 50% of small businesses don’t have a marketing plan? That’s a pretty staggering number when you think about it. But considering the cost of marketing, it’s not all that surprising. Marketing can be expensive, and small businesses often don’t have the budget for it. Still, marketing is important. It’s how you get your business name out there and attract new customers. You're busy enough trying to run and grow your business. Instead of developing your own marketing strategy, consider hiring a freelance digital marketer. With their help, you can set your digital marketing campaigns up for success. Not sure who to hire? Read on to discover how to find a freelance marketer today! Marketing Solutions
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